Las Vegas convention season runs hardest in the fall. If you are planning a booth for it, the giveaway decision is usually made last and it is the one that determines whether anyone remembers the stand.
We have written before about what survives the trip home. This is about the mechanics of doing it live at the booth, which is a different problem.
What a live station changes
A stack of branded items on a table is a transaction. Someone takes one and keeps walking.
A person making something with a visitor's name on it is a reason to stop, and stopping is the entire purpose of a booth. The piece takes a few minutes, and those minutes are when your team talks to someone who is standing still rather than moving past.
The queue matters too. A small line is the most effective thing a booth can have on a floor where every stand looks the same.
What the station needs from the venue
Short list, and worth raising with the show organizer early rather than the week before.
- A table and a chair. If the venue cannot provide one, we bring it.
- Floor space that is not in the traffic lane. The line has to form somewhere that does not block the aisle, which show rules usually govern.
- Reasonable light. Setting letters straight is a visual job.
- Access for load-in. Convention centers have specific windows and specific rules about who can move what.
No power is required, which removes the most common headache.
Planning the run
The two numbers that shape everything are how many pieces you want made and how many hours the floor is open. Give us both and we plan the station backwards from them.
We do not quote a rate per hour in the abstract, because it depends on the piece, the layout and the show. A small item at a two-day show and a larger piece at a four-hour reception are different setups.
What we will do is tell you honestly what a given plan looks like before you commit to it.
Choosing the piece
Three things to weigh.
- Will it go in a carry-on? Anything that will not gets left in the hotel room.
- Does it get used at a desk? Desk objects are seen by the recipient's colleagues for years.
- Is the branding restrained? A discreet mark survives. A large logo goes in a drawer.
Trays, mugs and small pouches all work. Which one depends on who is walking your aisle.
Booking
Fall dates fill from summer onwards, and load-in windows are set months out by the venue. If your show is in the next quarter, the conversation should start now.
On-site activations start at $2,500. How the personalization itself is done is in hand-stamped brass, and how a station runs day to day is in on-site personalization for brand activations.
Start at corporate inquiries with your show, your dates and your floor hours.